Why Digital Signage?
Research and Methodology
Digital signage is the most dynamic and effective site-based medium available to communicators of all kinds; retail, institutional, educational, corporate or government. No other option is as cost-effective, efficient and fast at delivering need-to-see and time-critical information. And no other medium achieves the level of consumer acceptance and adoption. Digital signage, deployed in almost any setting, becomes an expected and anticipated part of the way consumers, employees, students and others interact with their environment. National and independently conducted research studies bear this out:
The Facts
- 1 in 10 consumers say they’ve made watching digital signage a habit.
- Over 75% of viewers say they’ve found digital signage useful and helpful.
- More than 50% of viewers think digital signage should be used in more locations.
- Over 40% of consumers would prefer to shop in a store with digital signage given the chance.
- Nearly 30% of consumers exposed to digital signage at retail made an unplanned purchase.
Increased Awareness
When asked if they noticed retail digital signage, 99.5% of customers surveyed said yes. ‡
Noticed
Did not notice
Enhanced Experience
96% of respondents say that digital signage enhances their experience when they come in contact with it. †
- Greatly improved
Noticeably improved- No change
Superior Recall
92% of respondents surveyed could recall the messages they saw displayed on digital signage. †
- Did recall ads
- Did not recall ads
Extended Interaction
Nearly 90% of consumers extended the times spent in retail environments where digital signage is present. †
- Increased
- Somewhat increased
- No change
Expanded Purchasing
Nearly 30% of consumers exposed to digital signage in retail environments made unplanned purchases. ‡
- Made unplanned purchases
In Conclusion
Employing an affordable, scalable, reliable and user-friendly solution like iCom Digital Signage provides a superior return on investment and can deliver measurable bottom line benefits by whatever criteria you choose – increased purchasing, greater program compliance, improved customer/employee satisfaction and enhanced image of your company, brand, organization or institution.
† Independent research.
‡ Source: Arbitron Inc.